How To Use LinkedIn To Generate Leads As A B2B Tech Company
When done right, webinars are a great way to produce B2B sales leads, as they position you as an authority in your field of expertise. The following tactics have been recognized as best practice in the B2B sales leads space. They live or die based on loyal customers that stick with them for every season.
The ticket sizes will be much higher and the sales cycle would go on for much longer. Your website visitors want to know that you’ve been highly successful with your current clients before they purchase your products or services. By adding case studies and testimonials to your website, your website visitors will see that your current clients are happy with your products and services. In fact, this type of validation is known as social proof which means people will conform to the actions of others because they believe that those actions represent successful behavior.
These are the pages that a user will ‘land’ on when first coming to your website. For example, if you’re a company that offers sporting gear and someone searches for bikes, you want them to land on a page specifically about that product. It will be of no use to you if they come through to a section on snorkelling. You need to create a website or landing page that offers a product or service, and get it seen by the right people. Then, using a compelling call to action, you need to persuade those people to complete a form or otherwise hand over their contact information, so that you can follow-up with them later on. One of the most important elements of modern lead generation marketing, is a well-designed website that is fully optimized, and geared towards generating interest in your services. By providing a free tool that makes your prospects’ work easier, you generate more organic leads that are likely already looking for what you offer.
The importance of word-of mouth advertising for businesses can’t be overstated. That’s why 82% of companies rely on referrals to generate most sales, according statistics from the American Marketing Association .
Lead Generation Case Study: How We Generated 1259 Leads For An Onboarding SaaS Client
Free prospecting tool like RevDriver makes it easy in a few clicks. Live chat creates an opportunity to get the email Id of the prospect using which you can nurture them using a drip campaign.
For example, if they found you while looking for ‘seo strategy’, send them details about your ‘SEO planner’ product only – how to use it, new features/launches, special offers, etc. Cold calling, direct mail, and generic email blasts are tactics of the past that turn people off. Today’s effective marketing strategies allow prospective customers to find you naturally and offers up meaningful content at every stage of the buyer’s journey.
Even though they are ready to make a purchase provide them with reviews, case studies, and before & after’s from previous customers so they feel comfortable with their decision. You should be optimizing every page on your website so that you rank high in searches and try to get placed on the first page. Optimizing your website along with using informative keywords will get you the best results at the top of the marketing funnel. In this setting, there is one type of content that people in the business world gravitate towards the most and that is whitepapers. A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. On the other hand, B2C lead generation is fairly straightforward and less complex, focusing on an individual or group as your targeted audience.
Chapter Nine: Understanding LinkedIn Analytics
This requires researching each company by looking through their social media, press releases, and more. The B2B market is rife with competitors all fighting over the same customers. Make sure you know what makes your business different from others and use that as a sales tool.
The key is to notice any trends where drop offs happen most often and fix any issues. This structured approach will minimize the number of mistakes and ensure all salespeople are selling your products or services in the same manner. Direct to consumer brands can target many segments and sub-segments of the market to drive sales. B2B businesses are far more limited and must be much more focused in their efforts.
Create a survey to gather feedback on customer satisfaction and to collect contact information, and sometimes even score a meeting with a potential customer. For example, if you notice that you are not reaching a key demographic group with your current marketing solutions, you can begin to think about how to fix that. Check out what lead qualification methods you could use in order to better understand what to do with your different types of leads. If any of these requirements is missing, the lead is something else than a SQL and will most likely not be buying from you at the moment and will not progress in the sales funnel. This means that the SQL has a need that you can fulfill and a problem that your product or service can solve.
If you are looking for high-quality B2B leads, LeadLocate is the place to go. Not only do you have the option of purchasing leads, but you can also get valuable advice and assistance on how to contact them effectively. Amita Jain covers B2B content creation and strategy to help businesses reach their marketing goals.
For more information, check out our blog covering the must-have lead generation tools. Look for organizations that are not competitors and have a similar consumer base. For example, if you are a lawyer, you may have customers who are accountants or financial planners. Having ties with partners will give you an advantage over your lead outsourcing competitors in terms of sales leads. EBooks give relevant knowledge to sales leads while also demonstrating your expertise.
Once you’ve analyzed all available data and defined who your target audience is, you should work on developing your buyer personas further. Find out what really makes them tick and use this knowledge to create content targeted at your ideal audience. Define who your perfect customers are, using insights gained from your existing customers where possible.
Content Marketing –The rise of content marketing has continued unabated and, in some quarters, has largely taken over the function on SEO people and their roles. In short, product valuable information for people in your target audience and you’ll be one step closer to producing more B2B sales leads for your product. Remarketing campaigns help to build brand recognition and push leads down the lead generation funnel. In fact, it has the power to increase your repeat visitors by about 50% more chances. It is because the search history predicts the upcoming commerce activities.
